About one in every eight words is metaphorical. Therefore many professionals in for instance the media, communication, management and organization, education, and health care see metaphor as something we live by. They hold that our experience is framed by words and concepts that unconsciously guide our thinking and acting in metaphorical ways. This means that we would regularly see negotiations as a card game, immigrants as parasites, or cancer as a war. There is suggestive psychological evidence that this may be the case.

But this view of metaphor is controversial. It has even been called inflated. This is because not every metaphor in fact works as a metaphor, that is, requiring online analogy to establish its meaning. A first estimate says that only one in every twenty metaphors is likely meant to be used as a metaphor between people. The other nineteen are not. This creates a paradox of metaphor.

Metaphor should not be overrated but it also is a precious cognitive tool that can be used effectively to improve our personal and professional practice. We need a new theory of metaphor to come to terms with this. Deliberate Metaphor Theory, or ‘DMT’, is such a new theory of metaphor that aims to develop this encompassing view. This website offers a way into this new science.

In addressing the paradox of metaphor, DMT aims to contribute to science for science, and to science for society. The notion of science for science seems to speak for itself (see e.g., Science of science | Science), and you can learn more about DMT’s research program here: DMT for science. For more information about science for society, see Science For Society | Science education activities about environmental, peace, health, and social justice issues to inspire young people. Learn more about the ways in which DMT hopes to bring benefits to society by going to DMT for society. If you are interested in collaborating with DMT researchers, for science or for society, please send a message to the email address below for exploring options.